Franchise
Axe Throwing Europe™, a project run by the Proactivita Institute, was founded by two trendsetting Slovenian companies, Escape Room Enigmarium and Walnut Grove Group, both leaders in a real-life games, gamification and teambuilding in the Alpe-Adria region.
In November 2018, we opened Europe’s largest Axe Throwing Centre in Ljubljana, the capital of Slovenia. (Watch the video and see how we built it!)
We named it Axe Throwing Europe™ with the strategy and vision to open franchises/partnerships across Europe. But that’s not all. Since we are the official partner of the World Axe Throwing League, not only are we organising the Slovenian National League, we will also organise the 2019 European League. (The winner will then represent Europe at the World Championship.)
We offer a an attractive opportunity for a franchise/partnership collaboration.
You might wonder why you might go with a franchise business and not start your own business.
A franchise offers complete know-how: from how to choose the correct space, how to build the throwing ranges, up to hints about insurance and the important part: how to entertain the visitors at the facility to attract returning costumers most importantly – and how to promote the business and do the marketing and PR. Since it is not enough just to open the facility – the key is to turn it into the most popular fun thing to do in your city!
Our franchise package will provide you with all the rules and requirements. Our goal is also to create a network of centers that will be recognizable and known for providing the best axe throwing experience.
Operating system
It is good to implement your ideas and goals, but why start something on your own (and risk failing) when you can join an already verified system? With us, you just follow the provided operating manual and you are ready to go! Why invest into building a new wheel and spending hours and hours of thinking and strategizing, when you can use an existing business model?
Our franchise package will provide you with all the rules and requirements. Our goal is also to create a network of centers that will be recognizable and known for providing the best axe throwing experience.
Research before you start it
Not only you’ll get complete know-how, but you will also receive all the secrets behind the business. We have also had to deal with various obstacles and therefore we will be able to give you good advice and guide you on the right path.
Marketing strategy and Brand awareness
Once you have built your center, you’ll already have done a lot, but if you do not attract costumers, you have not done anything. It is not enough just to open the facility, you have to turn it into the most popular thing in your city and the surrounding area. With 25 years of prior experiences in advertising and event management and 5 years at creating escape games, we learned how to successfully promote axe throwing. We’ll provide complete PR, advertising and marketing strategy, as well as you’ll be eligible to use our brand Axe Throwing as well as marketing and advertising materials (Brand Book – logo, complete corporate identity, branding, merchandising, ads, flyers, T shirts and more)
Higher rate of success
It is proven that franchises have a higher rate of success in comparison to a new business.
“The franchise industry often boasts survival rates of 95% for a new franchise business, while data from the Small Business Association and others suggest that 90% of small ventures will fail within their first year of life.”
Business relationship and Support
To simplify – together we are better and stronger – we’ll be there for any other questions in order to grow and develop new strategies together.
If you are interested to become a partner and open an Axe throwing facility under our brand name in your town, don’t hesitate to contact us:
